Amidst all the doom and gloom, there is a lot of hope for start-up companies. Here is the good news: during a downturn, people tend to re-evaluate the way in which they do things. They go through the budget line by line. They question all their current expenses. And the are prepared to change things, even when it hurts.

This is bad news for all companies, young and established, who are offering the run of the mill products. The me-toos. But it is actually good news for all start-ups that are challenging the status quo.

I watched a presentation by Craig Elias the other day. Craig is a sales specialist. I have inserted a picture from his presentation below (I combined two slides to generate this one picture):

I agree with Craig. If you are profiting from the status quo, the a downturn will hurt you. If you need people to change their way to do business with you, then this is a great opportunity to get in front of potential customers. Solutions that offer a quick ROI, cut costs, or that reduce risk should be selling pretty well right now.

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