Spreading Ad Hoc News

vertical-responseI was just trying to use our marketing software to send a message to our beta users and found that the website was down. No idea what is going on. Because the website is down I can’t even look at the company’s blog to see what is happening. So I went to search.twitter.com and immediately saw that other people experienced the same problem. But nobody from the company was there to let us know what was happening…

Lesson learned: when your server goes down, your team should post a brief explanation in various places to let people know what is happening. Twitter is a good place for spreading your ad hoc news, particularly when you website is down. Very fast. Very easy. Potentially big impact. Good stuff.


The company I was referring to is Vertical Response. As soon as they woke up in California, they started keeping people up to date on Twitter. See a screen shot of their messages below. Well done guys!



And when you are doing it really well, then you replace your homepage with something like this and simply redirect people to Twitter for more updates. Loving it:


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