Live Can’t Find Cashback – But Google Does

The blogosphere is awash with comments on and reviews of Microsoft Live Search newest initiative, called Live Search Cashback. Basically, if you purchase products using Cashback you get…cash back.

Leaving aside whether this will increase Microsoft’s market share in the search space, let’s just focus on the single reason why Microsoft is lagging behind in the search space: quality of search results.

Microsoft’s search result quality is simply not as good as Google’s. As a matter of fact, Microsoft can’t even find its own Cashback programme. Don’t believe me? Here is a screen shot taken a few minutes ago:

Live Search

If you want to find Microsoft Live Search Cashback, you need to search for it at – suprise, surprise – Google:

Google Search

Microsoft seems to actually rely on Google to drive traffic to their own product. Quite unbelievable.

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A Good Reason to Like Microsoft Live

Having just returned from holiday in Portugal (very nice, by the way), I read about the fact that Microsoft live has received a face lift in the meantime. I thought I should check it out.

I was amazed. Not by the layout, but by the search result. The search for my family name – Lapinski – returned ca. 122,000 results. And my wife is in first place! 🙂 Well done Microsoft!!

Microsoft Live

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