Spreading Ad Hoc News

vertical-responseI was just trying to use our marketing software to send a message to our beta users and found that the website was down. No idea what is going on. Because the website is down I can’t even look at the company’s blog to see what is happening. So I went to search.twitter.com and immediately saw that other people experienced the same problem. But nobody from the company was there to let us know what was happening…

Lesson learned: when your server goes down, your team should post a brief explanation in various places to let people know what is happening. Twitter is a good place for spreading your ad hoc news, particularly when you website is down. Very fast. Very easy. Potentially big impact. Good stuff.

UPDATE

The company I was referring to is Vertical Response. As soon as they woke up in California, they started keeping people up to date on Twitter. See a screen shot of their messages below. Well done guys!

twitter-stream

UPDATE 2

And when you are doing it really well, then you replace your homepage with something like this and simply redirect people to Twitter for more updates. Loving it:

site-down-response

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Don’t Treat Users Like Children

facebook-logoWhen Facebook recently changed the design of the homepage that users see when they log in, hundreds of thousands (or dare I say millions) of users protested. Very strongly.

What was the problem? Poor design choices? Or poor communication? I personally think the design changes were great, many other people agree, Mike Arrington is just one of them.

The problem is not what the design actually looks like. The problem is that Facebook changed anything at all. I think that Facebook has become so integral people’s lives, that they see their homepage on facebook as literally being part of their lives.

Imagine it like the room that you had in your parents’ house. Remember? Your space. ‘Don’t Enter’ sign at the door. Your domain.

Facebook just walked into their users’ room and then they just changed the layout. The bed is in a different place, so are the desk and chair, and the wardrobe. It doesn’t matter whether the new layout is better or worse than before. They just went in there and changed it! How dare they: “I hate you!!!”

Solution: Give people the ability to design (and keep!) their own layout of their homepage. Let them put stuff where they want it. Help them design their ‘room’ in their taste. Empower them to get it their way.

Don’t be an invasive parent. Everybody hates that, regardless of your good intentions.

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Why Twitter is the better Facebook

twitter-logofacebook-logo
Update: Discussions with friends have caused me to further refine my thinking around Twitter.

Twitter benefits are:
1) Twitter allows you immerse yourself in the stream of consciousness of other people. That is interesting and useful.
2) Commercially, I think Twitter could enable companies to see and track that flow, understand what is going on and why, learn from what is happening and enable them to embed themselves better in the stream of consciousness. If they manage that, then this is potentially very valuable.

Twitter better than Facebook because:
1) It concentrates just on the flow and does away with everything else
2) I can access everyone, not just my ‘friends’
3) Most importantly, there are no privacy issues here. Twitter is all public. You have no privacy rights in terms of what you you publish. Contrast this with Facebook which is ‘private’. Remember the Beacon debacle? Twitter is unlikely to have that kind of problem.

Update 2:
Facebook has now updated their homepage. When you log in, it looks very much like Twitter. It essentially is a live stream of what your friends are up to. This is very good and useful. It fills a different needs from what Twitter does. Facebook is your news stream of what some of your friends are up to. Twitter is stream of consciousness of the general public. Big difference. Nonetheless, Facebook just became useful to me for the first time since I started using it. Love the re-design!

Update 3:
This is getting better by the day. Facebook just announced that they are enabling users to open up their status updates.

Update 4:
Brilliant article on O’Reilly on how Twitter can add value

Original article:
I think that Twitter is the better Facebook. It is like a thin version of it that only focuses on the essence and does away with everything unnecessary. But it does the essence better than Facebook.

The essence of Facebook is that enables people to connect and communicate with each other in a group format. I can see what other people that I am connected to are doing. But I can’t see what other people are doing. I am only privy to discussions of people that I know. And even most of that is hidden.

Twitter by comparison enables me to listen to what people that I am interested in have to say. I can also talk back to people who care about what I might have to say. In addition, I can scan what everybody in general is talking about. And Twitter focuses them to keep it short and brief. So there is actually little noise here. Beyond this, there is no functionality. Twitter has discarded the add-ons and all the bulk. This functionality is not INSIDE Twitter, it is OUTSIDE and linked by Tiny URLs. Brilliant. Absolutely brilliant.

What this means is that Twitter has taken the core of Facebook, the ‘social flow of communication’, and perfected it. It has gotten rid of everything else. There is just the core. And it is great.

My guess is that this core is actually where the value of both Facebook and Twitter lies. The value is in the flow of communication between participants. The commercial value probably lies in observing and learning from that flow as well as being able to respond to it in a meaningful way. Twitter’s core works better (for me) than Facebook’s, this might mean that Twitter might end up being far more useful and valuable than Facebook. Facebook knows this. This is why they tried to buy Twitter for $500m.

But why would you sell when you are in that kind of position?

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