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Cuil will fail as long as it tries to ‘kill’ Google

Many companies are started to ‘attack’ a sector than is ‘held’ by another company. This sector is usually very valuable, which is the reason why start-ups try to capture these sectors. The problem is, you don’t capture sectors, you capture markets. And when you have no customer focus, you probably won’t capture customers and as […]

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Random Traffic Grows Real Traffic

A few weeks ago, I wrote a blog post on how Microsoft was making some good/viral TV clips for their (at that point) upcoming video game Halo 3. Problem was that these videos were on TV only, nobody at the marketing agency thought it necessary to post them on YouTube, but enthusiasts corrected that. My […]

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Is Facebook the Database of Un-intentions?

John Battelle once called Google the ‘Database of Intentions’. What he meant with that was that Google tracks the search terms that people type into its search engine. It catches what they are looking for on the web. Their intentions in other words, hence the ‘Database of Intentions’. It is precisely for this reason that […]

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