The blogosphere is awash with comments on and reviews of Microsoft Live Search newest initiative, called Live Search Cashback. Basically, if you purchase products using Cashback you get…cash back.
Leaving aside whether this will increase Microsoft’s market share in the search space, let’s just focus on the single reason why Microsoft is lagging behind in the search space: quality of search results.
Microsoft’s search result quality is simply not as good as Google’s. As a matter of fact, Microsoft can’t even find its own Cashback programme. Don’t believe me? Here is a screen shot taken a few minutes ago:
If you want to find Microsoft Live Search Cashback, you need to search for it at – suprise, surprise – Google:
Microsoft seems to actually rely on Google to drive traffic to their own product. Quite unbelievable.